Bjorn Espenes and Eric Maas met in Park City in 1999. After working together for 10 years to build a successful SaaS eCommerce company, they were frustrated that no one had the ability to provide consistent paid search solutions for their customers. And they began to believe they could somehow build a platform that could predict the profit of any “click” before a customer bought it. They decided they didn’t want any investors and boldly named their little company “Finch” in honor of the small birds that, as Charles Darwin discovered, proved to be the most adaptive species in the world.
In little more than a decade, Finch has become one of the fastest growing private companies in the United States. Their customers include the Fortune 500 and high-growth middle market companies that found Finch while searching for the most profitable paid search advertising solutions they could find. Finch is now a global company but has only one KPI, a company that attracts the best people, has virtually no employee turnover, and “doesn’t care about haircuts”. We hope you enjoy this fascinating interview with Bjorn Espenes!