INNOVATION AND BRANDING GURU – JEREMY ANDRUS
Everyone who knows Jeremy Andrus–one of the most innovative and charismatic CEO’s on the planet–is glad he decided to move to Utah in 2005! Jeremy graduated with a B.A. from Brigham Young University and an M.B.A. from Harvard Business School before joining Skullcandy, an edgy headphone company. Under his energetic leadership, Skullcandy went from a startup with a few million in sales to $300 million before their successful IPO in 2011. He was and is the right leader at the right time!
It’s difficult to label Jeremy. He was an “entrepreneur in residence” when he was just a kid, a title he later had with Solamere Capital after eight amazing years at Skullcandy. He is an impact player that has left his mark at Marriott, Monitor Company, BYU, Harvard, Lehman Brothers in London, and Skullcandy where he blew the brand through the roof with the Vans Warped Tour and funky music events with rapper Jay-Z.
For the past three years, Jeremy has led Traeger Wood Fired Grills out of obscurity and darkness to become the preeminent brand for grilling and chilling in the backyard. He is an amazing leader who can connect in Cambridge, recruit Kevin Durant of the NBA to sell Skullcandy headphones or add amazing new innovation and sizzle in a category (wood fired grilling) that is as old as the stone age. He has boldly transformed Traeger Wood Pellet Grills from being a small regional company into an iconic and innovative brand with a cult-like following. Please enjoy this Influence podcast. Jeremy has a humanity and passion and energy that makes everything he touches new and special!