04.04.2017 Subscribe on iTunes

Influence Podcast – Amelia Wilcox, Incorporate Massage

by Tom Lund
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“Adapting on the run” – Amelia Wilcox, CEO of Incorporate Massage

In 2009, Amelia Wilcox had nowhere to go but up. The Great Recession hit hard and her massage therapy practice was leveling off as clients cut costs and prepared for the worst. Her husband’s e-commerce business was also dropping fast. Things were tough. So she sold their inventory (and other things that were even important to her) at a great loss, and with $1,500 started Incorporate Massage.

Unlike so many business leaders who are often in the spotlight, Amelia Wilcox is a very humble and determined person. She quickly began to grow her company brand through social media, and a new website. She “traded massages” for a new logo and identity and things started to grow. It wasn’t long before Amelia had so many clients, her strong hands could no longer keep up. She began to screen, interview, and hire the best massage therapists in Utah who shared her vision and passion to be the best. Amelia began winning what she calls “the war for talent”, Incorporate Massage is now in 42 U.S markets, and her husband now calls her his “sugar mama.”

So much of Amelia’s success was and is fueled by hard work, drive, and the will to be successful. Even though she started Incorporate Massage to survive, she finds real meaning in mentoring and helping her team. “Part massage therapist, part entrepreneur,” Amelia Wilcox is helping her team, and the corporate clients that they serve, thrive and improve! We hope you enjoy Amelia’s valuable insights!


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Get to know your hosts

Garrett Koerner
Garrett is a tax partner with Tanner LLC, joining the firm in December 2015. He is very passionate about Utah business! Garrett is an advocate for his clients, helping them grow and prosper while navigating the complicated tax rules that exist in the United States. He loves helping entrepreneurs tell their story.
Dan Griffiths
Dan is a strategy and leadership consultant at Tanner. He facilitates over 75 board and executive team off-sites each year and specializes in strategic, exit, and succession planning and leadership development. Dan loves spending time with innovators, entrepreneurs, and people that challenge him to think differently.

Know a guest that you think we should interview? Let us know!